Fiesta in Atemajac de Brizuela

Ciudad Guzmán, where I live, is a small city of around 100,000 people and the main commercial centre for the predominantly rural region of the south of Jalisco. It is surrounded by small towns, each of which – as I have come to appreciate more over the years I have lived here – has its own distinctive atmosphere, culture and traditions. A key part of these traditions are the fiestas that each town celebrates.

Many towns have more than one large fiesta, notably Tuxpan which is known as the town of the “fiesta eterna” for its almost continual fiestas.

The day for what is usually the main fiesta for the town is the Saint day for its patron saint or a day chosen for one of the many manifestations that Jesus Christ or the Virgin Mary can take – in the case of María she can assume the names of Nuestra Señora de Guadalupe, la Virgen de la Defensa, Virgen María de la Medalla Milagrosa, la Madre de Dios, la Virgen de la Inmaculada Concepción, la Bienaventurada Virgen María, la Santísima Virgen María amongst many others.

Atemajac de Brizuela is a small municipality of about 5000 people in the Sierra de Tapalpa about an hour and a half to the north-west of Ciudad Guzmán. Its main fiesta on 5, 6, 7, 8 & 9 September celebrates the Virgin Mary in her name of the Virgen de la Defensa. However, the Virgin is shared with the major town of Tapalpa and the small village of Juanacatlan, spending three months in Atemajac, three months in Tapalpa and six months in Juanacatlan. She also has a well-travelled replica who journeys between Guadalajara, Mexico City and many cities in the USA.

On 6th September every year, the Virgen enters Atemajac de Brizuela from the small village of Ferrería de Tula about 8 kilometers away. She has spent two nights in this tiny village. On the morning of the 6th September, a mass is celebrated in her honour in Ferrería de Tula, after which she is carried out of the church, along the road out of the town to the main road to Atemajac, accompanied by the townspeople, a group of local dancers called sonajeros, and a brass band.

A kilometer or so down the main road, under a welcoming march, she is met by the people of Atemajac. As often in Mexico, due pomp and ceremony has to be first observed with various speeches made to the crowd of several thousand people who have gathered.

A key part of the  welcoming committee is a group of four moros – moors. They are wearing traditional Arabic clothing – or at least what the Spanish who colonized Mexico considered was their traditional clothing – and enormous crowns. These are made of paper and wax and weigh 15 kilos. They at first look identical but are different in details such as the flowers they display.

The same four families have been making these crowns for hundreds of years.  They have already walked from Atemajac, a distance of about 6 kilometers. Each moor has three assistants to help him with the crown and take over if necessary.

Before the virgin passes over to the people of Atemajac, there is a relato, which is a dramatic re-enactment of the struggle between the moros and  the cristianos, largely contested by two men on horseback representing the different sides.

I could not quite figure this out, because logic seemed to indicate that the Moors won, as the virgin is then accompanied by them back to Atemajac, but this did not seem to be consistent with the sense that in a strongly catholic country like Mexico, the cristianos should really be the winning team.

Having handed the virgen over to the mayordomos from Atemajac, she is then accompanied by the several thousand spectators, young men on horseback, a group of men wearing T-shirts with the name cuetero on it – whose job is to set off rockets at all points along the way (usually from their hands) which whizz into the air and explode with a loud bang – groups of traditional dancers (sonajeros), groups of Aztec dancers, and what seemed to me some very culturally eclectic groups of dancers.

The photo above is of someone in a dance group who are all wearing a combination of native American costumes adorned with traditional Mexican imagery such as the Virgen of Guadalupe, and heavy metal plates attached to the soles of the feet so as they walk they make a sound like thousands of knives being sharpened. Mexico, is indeed a mestiza (mixed) culture.

All along the road to Atemajac there are stalls selling every kind of food and drink, as well as religious icons. The Virgen even has a couple of stopping points where she can rest.

When the virgen arrives in Atemajac, her entry into the town is marked by a particularly intense bout of cuetero activity. She is taken to one of the many chapels in the town, where she spends the night, before being taken to the main church the following morning, once again accompanied by a large crowd and various groups of dancers.

This tradition has been occurring for 368 years. Every year, many people from Atemajac travel back to their place of birth, from all over Mexico and the United States, to participate in the fiesta. The event even has an international organizing group, with two mayordomos from Atemajac, two from Guadalajara, two from Mexico City and two from Los Angeles, one from Oakland, one from San Francisco y one from Seattle.

There are two different stories about the origin of the virgin. One says that she came from Arabia as a gift, which raises all sorts of questions about why and how. The other more plausible story is that she was presented to the people in this area of Mexico as a present from the Bishop of Puebla because the people here did not have their own virgin.

I had gone to the fiesta with a group of ten fellow students of a Diploma program in the Culture of the South of Jalisco which will prepare us to be officially certified tourist guides for this area. We went to experience this fiesta together as a live case study. As one of our number was from Atemajac, she invited us all to eat at her home after the virgen had been safely delivered to her chapel.

Once again it struck me how true the stereotype of Mexican hospitality can be. Our companion’s family opened their house to us, prepared us all a delicious carne asada (slices of grilled meat cooked on the barbecue) – with all the accompaniments such as locally made chorizo, a range of salsas (medium, hot, and very hot), guacamole, frijoles and of course tortillas. All this was done with warmth, simplicity, grace and no fuss.

One of the extraordinary things about Mexico is that nearly every small and large town and city will have its own fiesta, with some features in common, but each with its unique character. The effort, organization and money that goes into these fiestas is impressive – my companion on the Diploma  told me that just the fireworks in the evening cost 7000 USD. All this dispels the myth of Mexicans being lazy and incapable of organizing anything. Events do indeed get successfully organized but not in the typical western pattern.

5 comments so far

  1. Tom on

    Another great post. The Moors’ role was particularly fascinating and no doubt has a very convoluted past of multi-layered symbolism (or something).

    Good to hear you are getting certified. Book me in!

  2. peggy on

    Thanks again Paul for a great article!! Is there some type of calendar that lists these fiestas/activities? Would love to attend some of them….

  3. paulrobertsmexico on

    Peggy. Its interesting you say this, as I have thought for long time that information about each fiesta should be compiled and be made easily accessible in calendar form but I have not seen that yet.

    The University of Guadalajara has a website with information about each municipality in the South and South East of Jalisco which should include the dates of their fiestas. You can find this site at:
    http://www.cusur.udg.mx/observatorioturismo/

    They also have a related Facebook page called Sur de Jalisco CUSur

  4. Francisco on

    I really like your article about this town of atemajac de brizuela because it gives readers detailed insight about the town. I came across it because my parents are from there and I wanted to learn a little bit more about the fiestas and town. I live in the San Francisco bay area and I plan to live in atemajac for awhile so i can learn more about my roots and to help enhance my spanish, learn about cultural, economic, and social differences in comparison to the u.s for my major on international studies. Therefore, I would really like to get into contact if possible. Thank You

  5. RENE on

    FIRST TIME GOING TO THE FIESTAS IN ATEMAJAC AND WAS REALLY IMPRESS WITH THE TRADITION…I TRUELY LOVED IT AND WILL GO BACK NEXT YEAR AND THE COMING ONES!!!!


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